Analysis of bar code automatic identification industry

Automatic identification industry in China, there are about more than 20 years of development history, initially mainly used in retail and logistics, with the field of automatic identification related carrier technology, data acquisition equipment manufacturing and rapid development of the introduction of technology, software system service technology, supporting technology, the automatic recognition technology continues to progress, product market is also growing. At present, automatic identification industry has become to promote the informationization of the national economy development one of the important means, in the economy and information globalization today, the development of the promotion of the development and application of information construction in our country has a pivotal role.

And the corresponding, in driven by the rapid development of information construction in our country, a number of domestic enterprises through independent research and development, and gradually mastered the core technology in the field of automatic identification, the success of research and development with independent brands for the automatic identification of the products and the quality and performance of products reached the international level, in the implementation of import substitution at the same time, began onto the international stage.

1, the global market development and future prospects

Bar code technology since its birth, with its flexible, efficient, reliable, low-cost features in the information collection, has gradually become one of the most common means of information management in modern society. And front-end equipment of bar code reader device is used for information collection is the prerequisite and basis for the application of bar code technology, and along with the continuous development of bar code technology, has become the retail, logistics, warehousing, product traceability, industrial manufacturing, health care, electronic commerce and traffic system information system construction is the essential infrastructure.

At present, one dimensional code reading equipment has been more popular in the world developed countries and regions. And with two-dimensional code technology unceasing development and application domain expansion, image scanning technology began to gradually realize the substitution of laser scanning technology and release the corresponding reader device market demand. At the same time, the emerging market represented by the Asia Pacific region is still in the stage of rapid development, the market demand for bar code equipment is increasing day by day. The market has injected new vitality into the factors, and promote the steady growth of the bar code identification industry.

According to the statistics of the VDC, handheld barcode scanner, fixed POS scanner and fixed industrial scanner three types of bar code reading equipment 2013 in worldwide sales amounted to 1.616 billion, is expected to 2018, global barcode equipment sales will grow to $20.21 billion, compound growth rate of 4.57%.

2014-2018 global barcode equipment sales forecast (million)

Automatic identification industry in China, there are about more than 20 years of development history, initially mainly used in retail and logistics, with the field of automatic identification related carrier technology, data acquisition equipment manufacturing and rapid development of the introduction of technology, software system service technology, supporting technology, the automatic recognition technology continues to progress, product market is also growing. At present, automatic identification industry has become to promote the informationization of the national economy development one of the important means, in the economy and information globalization today, the development of the promotion of the development and application of information construction in our country has a pivotal role.

And the corresponding, in driven by the rapid development of information construction in our country, a number of domestic enterprises through independent research and development, and gradually mastered the core technology in the field of automatic identification, the success of research and development with independent brands for the automatic identification of the products and the quality and performance of products reached the international level, in the implementation of import substitution at the same time, began onto the international stage.

1, the global market development and future prospects

Bar code technology since its birth, with its flexible, efficient, reliable, low-cost features in the information collection, has gradually become one of the most common means of information management in modern society. And front-end equipment of bar code reader device is used for information collection is the prerequisite and basis for the application of bar code technology, and along with the continuous development of bar code technology, has become the retail, logistics, warehousing, product traceability, industrial manufacturing, health care, electronic commerce and traffic system information system construction is the essential infrastructure.

At present, one dimensional code reading equipment has been more popular in the world developed countries and regions. And with two-dimensional code technology unceasing development and application domain expansion, image scanning technology began to gradually realize the substitution of laser scanning technology and release the corresponding reader device market demand. At the same time, the emerging market represented by the Asia Pacific region is still in the stage of rapid development, the market demand for bar code equipment is increasing day by day. The market has injected new vitality into the factors, and promote the steady growth of the bar code identification industry.

According to the statistics of the VDC, handheld barcode scanner, fixed POS scanner and fixed industrial scanner three types of bar code reading equipment 2013 in worldwide sales amounted to 1.616 billion, is expected to 2018, global barcode equipment sales will grow to $20.21 billion, compound growth rate of 4.57%.

2014-2018 global barcode equipment sales forecast (million)

Expected to 2018, the total sales of handheld barcode scanner will grow to about $1 billion 164 million, the annual compound growth rate of about 4.30%. Among them, with the increase of the popularization and application of two-dimensional bar code in the frequency of using mobile phone and other intelligent terminal equipment, handheld laser scanner market demand will gradually decline, and is based on image scanning technology (especially array scanning technology) scanning equipment replaced. Therefore, the future handheld face array imaging scanner will gradually become the mainstream, is expected in 2018 will reach $692 million market size, the compound annual growth rate reached 9.2%.

Fixed POS scanner

In 2013, the sales volume of the global fixed POS scanner was $310 million. Among them, the large double windows POS scanning platform, vertical POS scanning platform and small table scanner accounted for 39.03%, 39.68% and 21.23%.

Sales of the global fixed POS scanner in 2013 -2018

According to the prediction of the VDC, to 2018, fixed POS scanner sales will grow to $321m, market size is relatively stable, the growth is not, mainly NFC and apple pay and other pay rise of May will disperse retail environment demand of fixed POS scanner in a certain extent. Among them, the vertical POS scanning platform due to the ability to apply to hotels, transportation and medical and other non retail environment, the future may become a fixed POS scanner in the field of rapid growth.

Fixed industrial scanner

In the global industrial manufacturing industry automation wave driven, fixed industrial scanner has become the fastest growing segment of the bar code reading device. In 2013, the total sales of fixed industrial scanners for $363 million, is expected in 2018 will grow to $498 million, the compound annual growth rate of 6.53%.

Sales of global fixed industrial scanners ($100 million), -2018, 2013

According to the prediction of the VDC, to 2018, fixed POS scanner sales will grow to $321m, market size is relatively stable, the growth is not, mainly NFC and apple pay and other pay rise of May will disperse retail environment demand of fixed POS scanner in a certain extent. Among them, the vertical POS scanning platform due to the ability to apply to hotels, transportation and medical and other non retail environment, the future may become a fixed POS scanner in the field of rapid growth.

Fixed industrial scanner

In the global industrial manufacturing industry automation wave driven, fixed industrial scanner has become the fastest growing segment of the bar code reading device. In 2013, the total sales of fixed industrial scanners for $363 million, is expected in 2018 will grow to $498 million, the compound annual growth rate of 6.53%.

Sales of global fixed industrial scanners ($100 million), -2018, 2013

In recent years, the application of bar code technology in our country has developed rapidly, especially in the level of Internet of things, the application of information technology has gradually improved, the overall application level is in the second phase to the third phase of the transition phase. Therefore, China's bar code identification industry development space is huge.

Fixed industrial scanners will be the fastest growing category of products

At present, China is striving to become the manufacturing power, brand concentration is getting higher and higher. Therefore, the demands of the market share is high, production manufacturers can in a very short time in forward or reverse tracking and tracing the use of components, including barcode equipment, information system can solve the problem effectively. Therefore, fixed industrial scanner will become China's market demand growth the fastest segment of the market in the future, according to the statistics of the VDC, between 2013 and 2018, sales of the domestic market of stationary industrial of scanner will to $58 million from $33 million in growth, compound growth rate is expected to reach 11.94%, higher than the growth rate over the same period in the world any other region, any other barcode equipment. At the same time, compared to the global market, industrial type laser scanning equipment to its advantages in cost and stability, the future in the Chinese market will continue to occupy a certain share.

Overall, the future as the rapid development of China's logistics industry and e-commerce, industrial manufacturing, and medical and health field of bar code equipment quantity increase and application level will continue to deepen the use, the future China's bar code reader device the size of the market will continue to maintain a momentum of rapid growth.

(3) the development status of the main application fields of barcode equipment in China

Retail, logistics, product traceability, medical health, electronic commerce and industrial manufacturing and other downstream applications of bar code technology development and application level of the deepening of the development of the bar code identification is an important factor in the development of. In recent years, the State Department's "Internet plus" strategy, "O2O", networking and other fields has been greatly developed, and further promote the development of barcode recognition industry. Following the development of the main application fields of barcode equipment in china:

Sale, logistics, warehousing and other fields

Barcode equipment is the main information acquisition equipment retail, logistics, warehousing market, has been widely used in all aspects of material storage, transportation, distribution, sale, delivery etc.. In recent years, with the rise of China's per capita national income and the rise of online shopping and other consumption patterns, China's retail market and the mutual adaptation of the logistics, warehousing services industry has been greatly developed. 2014, China's total retail sales of social consumer goods was 262394 yuan, an increase of 12% over 2013, of which online retail sales reached 27898 yuan, an increase of 49.7%. 2014, the total logistics of China reached 213 trillion and 530 billion, an increase of 7.9%. And the rapid growth of retail, logistics and warehousing industry can not be separated from the advanced information management support. Therefore, the growth of the vertical supply chain industry will further drive the including barcode equipment, investment in the construction of informatization. Expected future demand for barcode equipment in China's retail, logistics, warehousing areas will continue to maintain steady growth.

Product traceability

Traceability of the products that in the process of the production and sales, for each link were recorded, and summary of the relevant information, through the bar code technology in the product to make the corresponding quality mark, production managers and consumers can query the product directly through the identification of production, circulation, storage records.

Since 2013, China's food, medicine and other key areas of product quality problems frequently, in the face of the new situation grim urgent, the Chinese government from the legislative level began to promote product quality traceability system construction, encourage producers and business operators by means of information acquisition and retention of production and management of information, establish product quality traceability system.

Bar code recognition technology as one of the important path of product quality traceability, with the advantages of low cost, convenient operation and large storage capacity, has a good application prospects in the field of product traceability. At present, China's product quality traceability system is still in initial construction, with very low proportion of enterprise product traceability, bar code reader device also has a broad space for development, the future is expected to show the trend of rapid growth in market demand.

Industrial manufacturing field

After decades of rapid development, China's manufacturing industry scale ranks the first in the world, but compared with developed countries, our country in automation, precision and intelligence there is still a gap, in the industry value chain, the status is not high, with the cost of labor, raw materials and other production factors comprehensively and quickly rising, traditional comparative advantage of China's manufacturing industry will gradually weaken needing to form new competitive advantages. And to the automation of production process, fine flexibility and products for the main characteristics of the intelligent industrial production mode can effectively enhance China's manufacturing industry in the global market competitiveness. Therefore, in the State Council formulated the "made in China 2025", clearly put forward the industrial automation, intelligent is the main direction of development of industry of our country in the future.

The basis of industrial intelligent production mode is the automation and intelligence of production equipment. And bar code recognition technology and on the basis of machine vision detection, perception, communication and response of the main path of modern industrial equipment to achieve is, production automation of material dispensing management, parts recognition and sorting, dynamic production control, product detection and tracking are required to use the bar code recognition technology, and machine vision system is reduce human error and improve an important way for flexibility and automation degree of the production line. Therefore, in the industrial automation field, barcode equipment has a huge market potential.

In recent years, the rapid growth of our industry automation, intelligent equipment investment, according to the international robot Federation statistics show that China has become the world's largest market for industrial robots, is expected in 2016 China installed number of industrial robots will be among the first in the world. With the "China manufacturing 2025" strategy implementation, China manufacturing industry will usher in new round of automated production equipment, intelligent upgrade process, bring, including barcode equipment, all kinds of intelligent production equipment investment.

The medical and health field

According to VDC, the health sector will become the future applications of handheld barcode equipment is the fastest growing. As far as our country is concerned, it is mainly due to the popularity of mobile information solutions. Mobile health information can solve the solution to data exchange and mobile processing as the core, the use of bar code automatic identification technology, marking and identification, including drugs, biological specimens, medical equipment, medical staff and patient identity information, through the intelligent mobile terminals in the core business process of information collection, and exchange information with the hospital management information system (his) and clinical management information system (CIS), build platform of operation of mobile medical.

The medical and health field

According to VDC, the health sector will become the future applications of handheld barcode equipment is the fastest growing. As far as our country is concerned, it is mainly due to the popularity of mobile information solutions. Mobile health information can solve the solution to data exchange and mobile processing as the core, the use of bar code automatic identification technology, marking and identification, including drugs, biological specimens, medical equipment, medical staff and patient identity information, through the intelligent mobile terminals in the core business process of information collection, and exchange information with the hospital management information system (his) and clinical management information system (CIS), build platform of operation of mobile medical.

In the real economy enterprises and Tencent, Alibaba, Baidu and other leading internet mutual support and push, barcode technology has been fully penetrated into the daily life of the people, and promote the rapid development of the O2O market, according to iResearch statistics and forecasts, in 2013 China's O2O market has reached 171 billion 720 million yuan, users reached 190 million people, is expected in 2017 China's O2O market will increase to 454 billion 510 million yuan, users reached 400 million people.

At the same time, different from the general consumer, commercial application of bar code reading equipment professional enterprise needs, so the image type of barcode equipment investment becomes a prerequisite of O2O operation mode. The future, O2O business model in full swing, will further promote the rapid development of barcode equipment market.

The development of other fields

Barcode scanning has a wide range of applications, including airports, train tickets, lottery, tax, service and other fields, with the depth and breadth of information construction in China to further promote the barcode equipment as analog front-end equipment in the world and the computer world, huge market space in the future.

4, bar code identification industry development trends in the future

(1) image scanning equipment will be gradually replaced by laser scanning equipment

The alternative reading device reading equipment and laser scanning technology will gradually be based on image scanning technology based on. But this alternative process takes a certain amount of time, by the digital image processing technology development speed and the impact of the cost of image scanning equipment, the different applications in the field of alternative speed will be different. Therefore, in the next period of time, based on scanning technology reader device market demand will continue to rise in the trend, and the laser scanning equipment market demand will still exist, but the growth rate will gradually become stable.

(2) bar code recognition technology will be integrated with other automatic identification technology

Barcode recognition technology in the future may be integrated with other automatic identification technologies such as RFID, which can realize the complementary advantages of various automatic identification technology, and further realize the efficient transmission of information. At the same time, in the field of hand-held scanning equipment, professional bar code reading equipment and have the boundaries between bar code reading functions of the mobile terminal will become increasingly blurred, especially in the field of low frequency scanning. According to the prediction of VDC, reading equipment manufacturing enterprises future professional barcode equipment will also launch more and more close to the end consumer.

(3) the Asia Pacific market will be the leading edge of the bar code technology

According to the statistics and forecasting of VDC, including China, emerging markets in the Asia Pacific will become future bar code equipment and related technology research and development, production and application of the forefront of, especially in the handheld barcode equipment and fixed industrial scan reader device. On the one hand, the Asia Pacific region will become the future growth of rapid market bar code reading equipment, on the other hand, bar code equipment R & D, production will from Europe and the United States developed areas to migration in the Asia Pacific region, and in the Asia Pacific region local barcode equipment suppliers will rise to become the main competition in the market.

(4) in the long term the Internet of things will be the main driving force to promote the development of bar code equipment

With the transformation of China's economic development model, how to transform and upgrade traditional industries has become the most important issue to be solved in China's future industrial planning. And the essence of the Internet of things is the full use of IT technology in all walks of life, its large-scale application will effectively promote industrialization and information fusion of the two, to promote transformation and upgrading of traditional industries, so for our country's future economic development has important significance. China's government departments have issued a number of policies, from the top-level design level to vigorously promote the development of animal networking industry.

In recent years, with the maturity of mobile Internet, cloud computing, data technology, networking concepts and related technology products has been widely infiltrated into all areas of economic and social, in network integration and innovation for characteristics of the new network intelligent mode of production is gradually shaping a future manufacturing industry, the core competitiveness of the our country, to promote the formation of a new industrial organization mode, a new relationship between enterprises and users, the new service mode and new formats.

The bar code reading device belongs to the architecture of the Internet of things in the sensing layer is the physical world intelligent perception, information acquisition and processing and automatic control of the important means, but also things the foundation of industrial development. Future, with the development of networking concepts and related industries, the barcode equipment investment and construction needs also increased. Therefore, in the long run, bar code recognition industry will directly benefit from the Internet of things driven investment growth.

More bar code identification technology related information and bar code scanning grab relevant information welcome to visit Hong Yuan Electronic http://www.chinahyuan.com/